Overview

Snapshot

• Name:

• One-line summary:

• Role/Title:

• Primary goal:

• Team/Company:

• Key motivations:

• Location/Time zone:

• Top frustrations/pain points:

• Pronouns:

• Photo or avatar:

Demographics

• Age range:

Psychographics

• Values:

• Education:

• Personality traits:

• Income band:

• Interests/hobbies:

• Languages:

• Attitudes/beliefs:

• Tech proficiency:

Work Context

Goals and Jobs to be Done

• Industry:
• Company size:
• Seniority:
• Daily responsibilities:
• KPIs/Measures of success:
• Tools stack:

1. Goal / Job:
   • Context:
   • Steps they take:
   • Desired outcome